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"…I suspected that it would be much like any other relationship -- a good product and limited support. What I received instead was excellent support, additional books, and software. Most importantly, I was treated as a partner, not a customer. It is most reassuring to know that if I have a question or require additional information, help is only a phone call away…."

-- James C. Bradley, Ph.D., P.E. 
 Senior Engineer, Avant Group, Inc.



Testimonials from some of our customers


WHO WE ARE . . . 

Ideation International is a private, U.S.-based company founded in 1992 and headquartered in Southfield, Michigan. The company focuses on the Theory of Inventive Problem Solving, also referred to by its Russian acronym TRIZ. Ideation provides a structured methodology for resolving complex problems, marketed via educational programs, analytical services and a line of software, TRIZSoft™, which together provide the resources necessary to control the innovation process. Ideation is fortified by a staff composed of the world’s leading TRIZ scientists, who have advanced this scientific theory with powerful new applications and software tools to meet the needs of today’s competitive marketplace.



Ideation's business is to help enterprises with the essential function of innovation by providing accelerated education, innovation software tools, and analytical services. These products and services are based on the Ideation/TRIZ Methodology (I-TRIZ) and are built around its three core competencies: Inventive Problem Solving, Anticipatory Failure Determination, and Directed Evolution™. This set of applications is designed to allow enterprises to resolve difficult and critical inventive problems, eliminate technological roadblocks, predict failures, and invent future generations of business- and technology-based systems and processes.


Read Establishing the TRIZ Market, by Boris Zlotin and Alla Zusman



At Ideation, we believe that by taking a proactive approach to the innovation cycle and by partnering with our clients, the complex challenges that block the pathway to innovative achievement will become breakthrough opportunities. Our mission is to continue to adapt and advance the Ideation/TRIZ Methodology to meet the needs of any enterprise, industry or academic institution.



Ideation’s hallmark is the ability to recognize and meet the immediate and long-term innovation needs of our clients. One way we accomplish this is by continuously seeking ways to adapt and enhance our products, our services, and the methodology itself.



We are fully committed to assisting our customers in establishing an innovative framework for success. We have helped increase profits and strengthen product development in such ways as:

  • Increased efficiency
  • Decreased time-to-market cycles
  • Superior product quality
  • Controlled product costs
  • Conquering technological roadblocks

Ideation is committed to delivering a high level of competence and integrity to our customers, as well as providing them with economical products and services. This commitment allows us to be the very best at what we do. Our customers become our partners in a strategic innovation alliance, by which complex challenges become opportunities for success.



Ideation International has shared in the success of hundreds of companies and individuals worldwide. Our position as a technological leader in the inventive problem-solving arena is the result of their visions, their ability to reach beyond the obvious, and their unwavering commitment to excellence. Collectively, they serve as the catalyst that challenges us to continue to develop and advance our products and services. A few of them are:

AlliedSignal Inc.
Aurigin Systems Inc.
Bank of Montreal
BP Amoco
BTU Cottbus
Chrysler Corporation
CTI Cryogenics
Dana Corporation
Deere & Company
DTM Corporation
Emerson Electric Company
Ford Motor Company
General Motors Corporation
George Mason University
Hewlett Packard Company
Honeywell, Inc.
Idea Connections
Imation Corporation
LABEIN Centro Tecnológico
Liverpool John Moores University
Lockheed Martin Corporation

Lucent Technologies
Massachusetts Institute of Technology
National Semiconductor Corporation
Navistar International Corporation
Nordak Innovatikk AS
Nortel (Northern Telecom)
North Carolina State University
Nupro (Swagelok Company)
Pratt & Whitney
Ridge Tool Company
Rockwell International
Solarex Corporation
Technion-Israel Institute of Technology
Tel Aviv University
United States Air Force
United States Army
University of Colorado
Xerox Corporation


This site last updated 01/13/12
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